Why should I buy jewelry online?

Simply put… you are going to save a ton of money. Online jewelers don’t have a store-front with employees and additional overhead costs. Physical stores have to charge higher prices on the jewelry in order to cover those additional costs.

Is it safe to buy jewelry online?

These days, you can buy anything online. Consumers are ordering expensive electronics (phones, laptops, TVs), furniture, even cars… so really Jewelry is no exception. It is definitely safe to buy jewelry online, but you should make sure you are purchasing from a reputable online store. Here are some tips from experienced buyers…

Is the site legit?

A quick and easy check is to search the company/site on the Better Business Bureau site (BBB.org). If the company is an Accredited Business on BBB and has good reviews, you know it’s a legit company. Anything above 2 starts (out of 4.5) is normally legit. Never hurts to google search the site name + “Scam” to see if anyone has had a bad experience as well.

Return policy

Always make sure to read the return policy. The legit online jewelers will offer a 100% Refund/Return guarantee within 30 days. Be sure to mark that date in your calendar so you don’t forget, as they are very strict on the 30 days. Also, there are always exceptions like customized / engraved / personalized items where they don’t accept. So please be sure to read about any exceptions and give customer service a call if you want to double check.

Customer Service offering

How easy is it to get in contact with them? Do they have a Live Chat option? 24/7 customer service? Test their customer service before buying by asking a quick question (maybe about the refund policy). If they are quick to respond and helpful, then you know that if you have any issues that they will be quick to help later.

Want to see jewelry before committing

That’s what the 30 day refund guarantee is for. Some online jewelers have local showrooms (like BlueNile). Most online jewelers offer free resizing as well.

Don’t feel comfortable shipping expensive jewelry

No need to worry, online jewelers will normally provide shipping insurance (free of charge) on your purchase going both ways (to you and back to them if you need to return).